I felt sick this morning to find that the oh-so-sanctimonious Hartford Courant had seen fit to seal a square of plastic across a portion of its front page in order to attach yet another annoying ad, this time for a Berlin “active adult” development. Much as I hate front page ads like this — it sure proves how desperate newspapers are to make money — today’s is a new low. In recent months, they’ve put Post-It note ads, which are at least removeable, though still ridiculous.
But by sealing a piece of plastic onto the front page, they have effectively turned a paper that can be recycled safely and efficiently into one that harms the environment. It is short-sighted and the move of an awful corporate citizen to attach permanently these plastic squares to a newspaper. It’s an environmental travesty, a screw-you to every subscriber who cares about our planet.
I hope that every municipality and green group in Connecticut will speak out against this change before it becomes accepted practice.
Perhaps the Courant’s publisher might want to read its editorials sometimes. Live up to your own ideals, Courant, or the shut the hell up.
The West Hartford Blog 